Aug 30, 2014
Although chat service may be one of the newer trends in advertisements nowadays, the emergence of online advertising is not exactly a recent development. Actually, it even predated the internet in its present form. During the heyday of the internet’s precursors, ARPA NET and NSF Net (read up on your web history instead of just focusing on deleting dubious pages from your search history, folks) the networks were initially banned from being used in commercial activities—for instance, the ads we all see everywhere today. Restrictions were eased by the early 1990s, and online advertisements were born.
One of the earliest forms that online advertising took was marketing through electronic mail. It spread like wildfire, and we have come to know this online advertising method at its most extreme as spamming. Online display advertising was also an early development in the area. It took the form of logos, text, videos, photos—essentially a focus on visually getting the message through. Most of these ads are targeted—online advertisers display ads depending on particular consumer traits, inferred from what pages they visit. Under display advertising are banners (including trick ones), pop-ups, floating ads, or simple text ads, among others.
Businesses can also go the Search Engine Marketing route—essentially, trying to increase site visibility in searches. This could be done either through Search Engine Optimization, which attempts to increase a website’s rank in organic searches alone by increasing the relevance of the website’s contents in relation to search terms. This is done by strategically placing keywords and the like. Sponsored Searches is a faster method, allowing advertisers to be displayed under sponsored searches for a particular keyword.
In contrast to these methods of online advertising, chat service presents a new, revolutionary approach to using the internet as a marketing platform. Most of the ads under online display advertising are static—in the sense that the ad is simply there for you to see. Under this method, real-time messages are sent to visitors of a website, either on request or unsolicited. This is slightly similar to email advertising—and chat advertisements are sometimes categorized under the latter. The difference is simply the timetables under which the two methods operate.
The novelty of using chat service also brings other positive effects on the image of the business. The ability of a business to harness technological advancements in the market is also a factor that is sure to attract visitors and customers. Since modern life—both in its personal and commercial aspects—is deeply entrenched in the internet, the capacity of a business to innovate and find new ways to engage its clientele online will be seen as a good sign. Tech-savvy enterprises will always have an edge in today’s highly competitive market.
More than the benefits of its technical aspects, however, the highly personal touch of using chat service should also be highlighted, especially in comparison to the other advertisement methods mentioned above. With Live Chat, the chat service provided opens an avenue for the website’s visitors to actually interact with the business. Most ads could be downright irritating, but this innovation provides a level of immediacy and personal touch that customers can’t get from the usual ads. It provides a human element to online advertisement—making the customer feel that it’s all about himself—which visitors are sure to appreciate.
More than the ease with which it allows the business and the visitors of its website to interact, using Live Chat gives the impression that the business is serious about keeping in touch with its clientele. It demonstrates genuine concern, provides high accessibility, and guarantees quick response time—hallmarks of good customer care, which is sure to attract and even encourage visitors to soon become customers.